Find Fulfillment by Becoming Your Own Boss

Omaha self-employed attorney Cathy Saathof made the decision to leave the corporate world because she was being cut off from her deepest personal desire: to help people in need and interact with them face to face. But she admits that the challenges of self-employment can be daunting.

In this revealing interview, WOWBIZ Weekly host Lynn Hinderaker asks Saathof tough questions about minimizing the risk associated with self-employment. She mentions the importance of planning and setting aside financial reserves before launching a micro-enterprise. The pair also discuss entrepreneurial failure and the typical misunderstandings about early-stage customer acquisition.

The interview ends by discussing the importance of placing one’s new business in an environment that enhances the prestige of your new company. Saathof offices in the Mastercraft building near downtown Omaha, where many young entrepreneurs work.



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